Alloy Wire Grows With New Turkish Agent for High-Performance Alloys
On May 12, 2021, Alloy Wire International (AWI) appointed Gürfil San. Ve Elek. Cih. Paz. A.S as its new sales agent in Turkey. With this move, Alloy Wire grows with new Turkish agent and aims to increase its Turkish business by 20% over the next twelve months.
Why Alloy Wire Chose a Local Turkish Partner
AWI specializes in round and profile wire, straight bars and wire rope in high‑performance nickel alloys. The company now supplies customers in more than 60 countries, and this reach depends on a strong network of local sales partners.
Orders from Turkey have grown steadily for the last two years. Because of this trend, AWI decided to invest in a dedicated Turkish agent and build a stronger presence in the market. Angus Hogarth, Director of R&D, expects Yusuf Gunes to use his local knowledge and business experience to win new customers and support existing ones.
He also stressed that country‑specific insight is vital. Local expertise helps AWI understand how the Turkish market reacts to change, which new trends matter most and where fresh opportunities might appear.
Focus on Exotic Alloys and Tough Applications
Yusuf looks forward to travelling across Turkey to meet AWI’s customers and learn more about their wire needs. He will promote AWI’s range of “exotic” alloys, including Inconel, Nimonic, Hastelloy, Monel, MP35N, Phynox and Waspaloy.
Manufacturers of springs, fasteners and mesh, for example, already rely on these materials. They choose such alloys because they perform extremely well at high temperatures and in very corrosive environments, so they suit demanding engineering and process applications.
Fast Lead Times, Wide Size Range and Strong Technical Support
AWI already enjoys a good reputation in Turkey. More customers now notice its ability to supply small order quantities with short, three‑week lead times. In addition, the company offers a wide size range from 0.025 mm to 21 mm, which gives engineers extra design flexibility.
Yusuf expects AWI’s technical expertise to add even more value. Together with the wider team, he can help customers choose the right alloy and wire specification, support new product development and solve application challenges in a practical way.
Global Industries and Broad Alloy Portfolio
Alloy Wire International supplies more than 5,000 customers across automotive, aerospace, defence, medical, nuclear, oil and gas, and renewables. These industries demand consistent quality, traceability and reliable delivery, so AWI focuses on tight process control and responsive service.
The company offers a 60‑strong range of exotic alloys, including well‑known grades such as Phynox, Inconel and Hastelloy. Customers can order sizes from 0.025 mm (0.001″) to 21 mm (0.827″) in small, medium or large volumes, usually delivered within about three weeks.
Expanding Global Reach With New Regional Agents
Demand continues to grow in the Far East, Eastern Europe and Australia. To support this growth, AWI has also appointed new international sales agents in Russia and Singapore. These local partners help the company stay close to customers, respond quickly and explore new opportunities.
With the Turkish appointment, Alloy Wire grows with new Turkish agent and further strengthens its position as a specialist supplier of high‑performance nickel alloy wire worldwide. For more information, visit www.alloywire.com or follow Alloy Wire International on LinkedIn. You can reach Yusuf at yusufgunes@alloywire.com.
