SAMP and GAUDER & Co. Strategic Deal Strengthens Global Growth
SAMP Srlย announced theย SAMP and GAUDER & Co. strategic deal, selling its 45% stake inย SETICย toย GAUDER & Co.. This partnership deepens collaboration between the two companies. It also aligns their products and services to better serve customers worldwide.
Expanding the SAMP POURTIER Product Line
As part of theย SAMP and GAUDER & Co. strategic deal, SETIC will transfer part of its POURTIER lowโ and mediumโvoltage product line to SAMP. Through this change, SAMP gains exclusive rights to produce and market POURTIERโdesigned machines under theย SAMP POURTIERย brand. This strengthens SAMPโs role in the lowโ and mediumโvoltage cable market and expands its rotating product portfolio.
Meanwhile, SETIC will continue producing highโspeed, concentric stranders, singleโtwist machines, and rigid stranders for overhead cables. Its service division,ย C2S, will keep improving its global service offering, ensuring excellent support for current and future POURTIER and SETIC equipment users.
Continued Collaboration Between SAMP and SETIC
The two companies will continue working closely in China.ย SETICย will rely onย SAMPโs Changzhou facilityย for production and technical support. French engineers will oversee quality and consistency. In addition,ย SAMPย will represent SETIC in key markets acrossย South America, Africa, the Middle East, Asia, and the Balkans. This cooperation strengthens both brandsโ presence in emerging regions.
Integrating Daloo and POURTIER Technologies
SAMP Chinaย will keep developing and supporting Daloo machines. These, together with the newly transferred POURTIER lowโ and mediumโvoltage lines and existing SAMP rotating machinery, will merge into a singleย SAMP Rotating Product Line. Therefore, SAMP can deliver a more unified and efficient solution portfolio. The company will also retain rights to use the POURTIER brand name for five years, preserving continuity for customers.
A ForwardโLooking Strategic Partnership
According toย Jouni Heinonen, Chairman of SAMP, โThe SAMP and GAUDER & Co. strategic deal helps both companies serve customers better while keeping the advantages of our combined technologies.โ
Thierry Collard, CEO of SETIC and GAUDER & Co., added, โThis partnership strengthens our leadership and allows us to focus on innovation, strategy, and development across communication and automotive cable markets.โ
Overall, theย SAMP and GAUDER & Co. strategic dealย sets a clear direction for future growth. It unites expertise, expands market opportunities, and ensures longโterm value for the global cable manufacturing industry.
