SAMP and GAUDER & Co. Strategic Deal Strengthens Global Growth
SAMP Srl announced the SAMP and GAUDER & Co. strategic deal, selling its 45% stake in SETIC to GAUDER & Co.. This partnership deepens collaboration between the two companies. It also aligns their products and services to better serve customers worldwide.
Expanding the SAMP POURTIER Product Line
As part of the SAMP and GAUDER & Co. strategic deal, SETIC will transfer part of its POURTIER low‑ and medium‑voltage product line to SAMP. Through this change, SAMP gains exclusive rights to produce and market POURTIER‑designed machines under the SAMP POURTIER brand. This strengthens SAMP’s role in the low‑ and medium‑voltage cable market and expands its rotating product portfolio.
Meanwhile, SETIC will continue producing high‑speed, concentric stranders, single‑twist machines, and rigid stranders for overhead cables. Its service division, C2S, will keep improving its global service offering, ensuring excellent support for current and future POURTIER and SETIC equipment users.
Continued Collaboration Between SAMP and SETIC
The two companies will continue working closely in China. SETIC will rely on SAMP’s Changzhou facility for production and technical support. French engineers will oversee quality and consistency. In addition, SAMP will represent SETIC in key markets across South America, Africa, the Middle East, Asia, and the Balkans. This cooperation strengthens both brands’ presence in emerging regions.
Integrating Daloo and POURTIER Technologies
SAMP China will keep developing and supporting Daloo machines. These, together with the newly transferred POURTIER low‑ and medium‑voltage lines and existing SAMP rotating machinery, will merge into a single SAMP Rotating Product Line. Therefore, SAMP can deliver a more unified and efficient solution portfolio. The company will also retain rights to use the POURTIER brand name for five years, preserving continuity for customers.
A Forward‑Looking Strategic Partnership
According to Jouni Heinonen, Chairman of SAMP, “The SAMP and GAUDER & Co. strategic deal helps both companies serve customers better while keeping the advantages of our combined technologies.”
Thierry Collard, CEO of SETIC and GAUDER & Co., added, “This partnership strengthens our leadership and allows us to focus on innovation, strategy, and development across communication and automotive cable markets.”
Overall, the SAMP and GAUDER & Co. strategic deal sets a clear direction for future growth. It unites expertise, expands market opportunities, and ensures long‑term value for the global cable manufacturing industry.
