Southwire Acquisition of Genesis Wire & Cable Strengthens Product Line
Southwire Company, LLC has reached an agreement with Resideo Technologies, Inc. to purchase Genesis Wire & Cable, a leading low-voltage wire and cable manufacturer based in Pleasant Prairie, Wisconsin. The Southwire acquisition of Genesis Wire & Cable expands Southwire’s portfolio and enhances its position in the growing low-voltage market.
The transaction should close within the next 30 days, pending standard conditions. Genesis employs 187 people. The company manufactures about 70% of its products in-house and sources the remaining 30% from third-party suppliers.
Southwire Strengthens Market Reach Through Genesis Acquisition
Southwire’s President and CEO, Rich Stinson, welcomed the Genesis team with enthusiasm. “We’re excited to welcome Genesis to Southwire,” he said. “For more than three decades, Genesis has built a strong reputation for quality and service. Together, we’ll reach more customers with innovative and dependable cable solutions.”
This acquisition expands Southwire’s reach and product offering. Moreover, it supports the company’s continued focus on innovation, quality, and customer service—values that define its success.
Genesis Catalog Supports Diverse Market Needs
Genesis produces low-voltage wire and cable products for a wide range of residential and commercial uses. Its products play a vital role in comfort, security, communications, entertainment, and fire and safety systems. The company also serves many distributors, contractors, and dealers across North America, further expanding Southwire’s access to key markets.
Driving Growth in New and Emerging Sectors
Southwire COO Norman Adkins said the Southwire acquisition of Genesis Wire & Cable positions Southwire for long-term growth. “Genesis Cable brings deep expertise in low-voltage products,” he noted. “This knowledge will help us expand into new areas, especially in the security and HVAC markets.”
Through this transaction, Southwire gains new technical capabilities and access to additional customer segments. As a result, both companies are better positioned to deliver cutting-edge solutions and meet future industry demands.
Building a Foundation for Future Innovation
Together, Southwire and Genesis will deliver a stronger portfolio of solutions designed to meet rising demand for connectivity and safety systems. The partnership also reinforces Southwire’s mission to power progress through advanced technologies and reliable performance.
