Wire & Cable Guangzhou Rescheduled to 2021 Amid Industry Disruption
Organizers of Wire & Cable Guangzhou have postponed the event to 2021 after initially planning dates in June and November. The decision reflects ongoing disruptions across the global wire and cable industry caused by COVID-19.
Event Postponement and Industry Impact
The organizing committee made the decision after consulting with key stakeholders across the Southern China wire and cable market. The pandemic continues to affect industrial activity, making it difficult for exhibitors and attendees to participate effectively.
As a result, organizers will now host the event in 2021 at the China Import and Export Fair Complex. They will announce the new dates at a later time.
Outlook for 2021 Growth
Emeka Hu, General Manager of Guangzhou Guangya Messe Frankfurt Co. Ltd., explained that the team expects a strong recovery in 2021. She emphasized that exhibitors will benefit from a more active and profitable business environment by delaying participation.
This approach allows companies to maximize their marketing impact and engage in a stronger, more dynamic exhibition.
Event Growth and Industry Reach
Since its launch in 2009, Wire & Cable Guangzhou has delivered consistent year-on-year growth. The 2019 event recorded a 14% increase in visitors, highlighting rising demand across the industry.
The exhibition connects cable manufacturers, testing equipment providers, and smart grid solution companies. In 2019, the event hosted 220 exhibitors and attracted 26,410 attendees from 41 countries and regions.
For more information, visit the official website: https://www.wire-cable-china.com or contact the organizers at wire@china.messefrankfurt.com
