So-called saturation point one-third behind sales possibilities

$15.00

Advertising in the wire industry is discussed. Finding new users, advertising campaigns, the value of small buyers, and the importance of building local prestige are considered. A successful advertising campaign by The Wire Rope Mfg & Equipment Co, Seattle, WA is described.

Description

Advertising in the wire industry is discussed. Finding new users, advertising campaigns, the value of small buyers, and the importance of building local prestige are considered. A successful advertising campaign by The Wire Rope Mfg & Equipment Co, Seattle, WA is described.

Additional information

Author(s)

McDaniel, R., Wire Rope Mfg. & Equipment Co.

Publication/Event/Pages

Wire & Wire Products3(3): 81-83 1928

Year

1928