Metalflow Alliance Showcases at Saudi Trade Fairs

Under the Metalflow Alliance brand, Messe Düsseldorf will showcase seven leading trade fairs in Saudi Arabia. The promotion takes place at Metal & Steel Saudi Arabia and Saudi Projects from May 5–7, 2025. Both events run at the Riyadh International Convention & Exhibition Center.​

At the venue, Messe Düsseldorf will share news and trends from wire and Tube. It will also present VALVE WORLD EXPO, GIFA, METEC, THERMPROCESS, and NEWCAST.​​

Metalflow Alliance Expands Presence in Saudi Arabia

Saudi Projects launched in Riyadh in 2024 and focuses on major construction and infrastructure. In contrast, Metal & Steel Saudi Arabia already serves the regional steel and metals supply chain. Both events come from AGEX (Arabian German International Exhibitions).​

Together with Metalflow Alliance, these shows form a strong three-event platform. As a result, shared dates and one location create useful synergies for exhibitors and visitors. Attendees can explore metals, construction, and industrial technologies in a single trip.​

Aligning with Saudi Vision 2030 Industrial Demand

Metal & Steel Saudi Arabia and Saudi Projects supply machines, systems, products, and services for Saudi Arabia’s rapidly growing industrial demand. At the same time, the Saudi government’s Vision 2030 drives large infrastructure investment and economic diversification, which fuels a booming construction and metals market.​

In this context, technologies and products from Metalflow Alliance exhibitors—covering wire, tube, foundry, metallurgy, heat treatment, and castings—can support new industrial and infrastructure projects across the kingdom.​

Messe Düsseldorf Sees Strong Market Opportunity

“The transformation of Saudi Arabia’s economy offers our metal trade fair exhibitors very promising opportunities to enter the Saudi market and, hence, plenty of potential for the coming years,” said Daniel Ryfisch, Director of the wire, Tube & Flow Technologies portfolio at Messe Düsseldorf.​

Through the Metalflow Alliance presence in Riyadh, Messe Düsseldorf aims to link international suppliers with Saudi Arabia’s expanding industrial pipeline and support long-term partnerships tied to Vision 2030.​