Madem-Moorecraft, part of Brazilian-based Madem Reels Group reports that it has just completed the installation of a new, fully automatic production line for nailed wooden reels at its U.S. plant in Tarboro, North Carolina.

A press release said that the new line uses the latest technology for automated CNC machines and the company’s proprietary ink jet printing system. The investment is projected to increase annual sales capacity up to $35 million dollars. Madem-Moorecraft will potentially serve more than 25 cable manufacturers in the North American market.

“These new machines will support our sales growth and planned expansion of assembly and distribution centers throughout North America,” said Vice President of Sales Steve Redhage.
Leandro Mazzoccato, global sales director of Madem Reels Group, said that the investment confirms Madem Group’s intention to increase its U.S. market share. “We also plan to open five more distribution and assembly centers within the USA, during 2020. For 2021, we are starting studies for a second production plant in the U.S.”

The Madem Reels Group has manufacturing plants in Brazil, Mexico, Colombia, U.S., Spain and Bahrain. It projects 2020 revenues of $130 million dollars from supplying nailed wooden reels to some 150 cable manufacturers in 45 countries.