SAMP SETIC POURTIER Agreement Launches New LV/MV Strategy
The SAMP SETIC POURTIER agreement gives SAMP S.r.l. a new role in the POURTIER portfolio. SAMP sold its 45% stake in SETIC to Gauder & Co. as part of a broader strategic realignment. In return, SETIC transferred part of its POURTIER low‑ and medium‑voltage (LV/MV) business to SAMP.
SAMP now holds exclusive rights to produce and sell POURTIER‑designed LV/MV machines under the SAMP POURTIER brand. This step strengthens SAMP’s rotating machinery range and keeps POURTIER engineering at the center of its offer.
How the SAMP SETIC POURTIER Agreement Clarifies Product Roles
Through the agreement, each firm sharpens its focus. SAMP concentrates on low‑ and medium‑voltage rotating equipment. SETIC continues to supply POURTIER high‑speed concentric stranders, single‑twist machines, and rigid stranders for overhead cables.
In addition, SETIC’s service arm, C2S, maintains a full services portfolio. It supports both current and future POURTIER and SETIC equipment with upgrades, spare parts, and technical assistance. That continuity reassures existing users and supports future projects.
Continued Cooperation in China and Key Regions
The two groups also keep close industrial ties. SETIC still relies on SAMP’s production and commercial support for its machines built in Changzhou, China. SAMP’s Chinese facilities manufacture these units under the guidance of SETIC’s French engineers, which helps protect quality and performance.
Beyond production, SAMP also acts as SETIC’s sales agent in selected territories. These include South America, Africa, the Middle East, Asia, and the Balkans. This setup preserves a unified market presence while giving customers familiar local contacts.
Integrated SAMP Rotating Line with Daloo
SAMP China continues to supply and support its established Daloo rotating machines. At the same time, SAMP plans to merge several ranges. It will combine parts of the POURTIER LV/MV portfolio, Daloo products, and its own rotating machinery into a single, integrated SAMP rotating line.
SAMP also retains the right to use the POURTIER name for five years. This branding bridge makes the transition smoother for users who already rely on POURTIER equipment and processes.
A Win–Win Structure for Global Customers
Both companies describe the deal as a win–win step. “This is a big step for both of our companies,” said Jouni Heinonen, Chairman of SAMP. He noted that the structure helps each firm focus on its strengths while keeping the benefits of complementary ranges.
Thierry Collard, CEO of SETIC / Gauder & Co., called the move a “wonderful homecoming.” He explained that it allows SETIC to focus on its core product lines and deepen its leadership in data, industrial Ethernet, communication, and automotive cable equipment. The reorganization also lets SETIC offer POURTIER solutions for overhead, high‑, and very‑high‑voltage cables. According to Collard, the outcome benefits SETIC, SAMP, their subsidiaries, and the wider wire and cable industry.
