Southern Cable wins $20 million cable deal, seeks UL certifications to sell cable in U.S.

Southern Cable Group Bhd has landed a major contract to supply underground cables and conductors to Malaysia’s national utility provider, Tenaga Nasional Bhd (TNB). This deal strengthens Southern Cable’s long partnership with TNB and highlights its continued growth in the power cable industry.

The latest contract follows an addendum agreement worth around US$7 million, awarded in April 2023 to its wholly owned subsidiary, Southern Cable Sdn Bhd. To date, total orders from TNB have reached approximately US$94 million, marking a significant contribution to the company’s performance.

Southern Cable generates more than 80% of its annual revenue from power cables and wires. Between 2021 and 2022, its sales achieved a compound annual growth rate of 27.8%, showing strong demand and steady expansion.

The company has served as a registered supplier for TNB for the past 19 years. During this time, it has built a trusted reputation for reliability and technical excellence. In addition to TNB, Southern Cable also provides products and services to Sabah Electricity Sdn Bhd and Sarawak Energy Bhd.

Southern Cable’s product portfolio includes power cables, aluminum rods, and rectifier system installations that support Malaysia’s growing 5G network. Its ability to innovate has helped it stay competitive in domestic and regional utility markets.

Looking ahead, the company aims to expand into the U.S. market. According to The Star, Southern Cable is now applying for U.L. certification to qualify several new products for sale in the United States. This move aligns with its strategy to diversify exports and strengthen its global presence.

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