Google’s proposed Missouri data center project could become one of the most wire- and cable-intensive developments in the U.S. As a result, it is expected to drive demand for power, control, and fiber-optic products across multiple sectors.
The project, known as Project Spade, will require extensive electrical and communications infrastructure. In particular, it will support future AI and cloud computing workloads.
Large-Scale Expansion Plans
According to Missouri officials, Google plans to invest about $15 billion in a new data center campus in Montgomery County. In addition, the project will connect to a broader regional expansion near Kansas City.
Industry analyst Alex Lanin reported that the site could include two buildings, each about 800,000 square feet. Altogether, the campus may span roughly 934 acres.
Power Infrastructure Requirements
The facility is expected to require about 1.2 GW of electrical capacity. Therefore, significant upgrades to transmission and distribution systems will be needed.
This may include new transmission lines, dedicated substations, and supporting infrastructure. As a result, demand will likely rise for conductors, optical ground wire, bus systems, and control wiring.
AI Drives Cable Density
AI-focused data centers are among the most cable-intensive facilities today. In particular, higher rack densities—often exceeding 100 kW per rack—increase infrastructure needs.
Consequently, these facilities require larger low-voltage feeders, expanded busway systems, and more control wiring. At the same time, they depend on dense fiber-optic networks.
In addition, modern AI data centers use high-fiber-count backbone cables and pre-terminated systems to handle growing data traffic.
Rising Fiber Demand
The project is also expected to boost demand for optical fiber infrastructure. As hyperscale operators expand, fiber becomes increasingly critical.
For example, it supports both on-campus connectivity and long-distance data transmission. Therefore, large-scale deployments will continue to grow.
Industry Impact
More broadly, Project Spade reflects rising investment in AI, cloud computing, and digital infrastructure. As a result, demand for cable products continues to expand.
For wire and cable manufacturers, suppliers, and utilities, projects of this scale create significant opportunities. These span transmission, distribution, building wire, and fiber-optic systems.
