Madem Reels Expands Middle East Operations with New Saudi Arabia Plant
Madem Reels Groupย (official site)ย has launched the newย Madem Reels Saudi Arabia plantย in Jeddah, expanding its footprint in the Middle East. Operated byย Madem Gulf Industries โ Bahrain, this state-of-the-art manufacturing, assembly, and distribution facility strengthens the companyโs commitment to serving regional customers more efficiently.
Strengthening Presence in the Middle East
This new Jeddah site marks Madem Reelsโ second manufacturing facility in the region, following its first plant inย Askar, Bahrain. Operations will roll out in two phases. Assembly and distribution are set to begin in theย third or fourth quarter of 2023, whileย manufacturingย will start during theย first half of 2024.
Advanced Manufacturing Capacity
The companyโs initial investment includesย fully automated wooden drum CNC lines, reflecting Mademโs focus on innovation and efficiency. The plant expects to produceย over 1,000 truckloads of KD reel kits each yearย and will createย more than 100 new jobsย in Saudi Arabia.
Aligned with Vision 2030
General Managerย Alexandre Monte Mezzoย said the expansion aligns with Mademโs values and long-term commitment to its customers. โThe new plant in Saudi Arabia plays a vital role in our continuous evolution,โ he explained. โIt supports the Kingdomโs national development goals and increases our production and delivery capacity across the Gulf, Arab, and North African markets.โ
Meanwhile,ย Adel Abdulla Mohammed Janahi, General Manager of Sales, emphasized the projectโs alignment withย Saudi Vision 2030. โOpening a second branch within the GCC shows our strong commitment to serving the growing demands of customers, especially in the rapidly expanding Saudi market,โ he noted. โWith cutting-edge automation, this facility will maximize capacity and improve productivity across the region.โ
A Global Producer with Sustainable Roots
Headquartered inย Brazil, Madem Reels Group managesย renewable forests, sawmills, and advanced manufacturing facilitiesย acrossย Brazil, the USA, Bahrain, Colombia, Mexico, and Spain. The company employs more thanย 700 team members worldwide, supplyingย over 200 wire and cable plants in 45 countries. This expansion in Saudi Arabia further underscores Mademโs global leadership inย wooden reel and drum solutions.
