SAMP SETIC POURTIER Agreement Launches New LV/MV Strategy
Theย SAMP SETIC POURTIER agreementย givesย SAMP S.r.l.ย a new role in the POURTIER portfolio. SAMP sold itsย 45% stake in SETICย toย Gauder & Co.ย as part of a broader strategic realignment. In return, SETIC transferred part of itsย POURTIER lowโ and mediumโvoltage (LV/MV) businessย to SAMP.
SAMP now holdsย exclusive rightsย to produce and sellย POURTIERโdesigned LV/MV machinesย under theย SAMP POURTIERย brand. This step strengthens SAMPโs rotating machinery range and keeps POURTIER engineering at the center of its offer.
How the SAMP SETIC POURTIER Agreement Clarifies Product Roles
Through the agreement, each firm sharpens its focus. SAMP concentrates onย lowโ and mediumโvoltage rotating equipment. SETIC continues to supplyย POURTIER highโspeed concentric stranders, singleโtwist machines, and rigid stranders for overhead cables.
In addition, SETICโs service arm,ย C2S, maintains aย full services portfolio. It supports both current and futureย POURTIER and SETIC equipmentย with upgrades, spare parts, and technical assistance. That continuity reassures existing users and supports future projects.
Continued Cooperation in China and Key Regions
The two groups also keep close industrial ties. SETIC still relies onย SAMPโs production and commercial supportย for its machines built inย Changzhou, China. SAMPโs Chinese facilities manufacture these units under the guidance ofย SETICโs French engineers, which helps protect quality and performance.
Beyond production, SAMP also acts asย SETICโs sales agentย in selected territories. These includeย South America, Africa, the Middle East, Asia, and the Balkans. This setup preserves a unified market presence while giving customers familiar local contacts.
Integrated SAMP Rotating Line with Daloo
SAMP Chinaย continues to supply and support its establishedย Dalooย rotating machines. At the same time, SAMP plans to merge several ranges. It will combine parts of theย POURTIER LV/MV portfolio, Daloo products, and its own rotating machinery into aย single, integrated SAMP rotating line.
SAMP also retains the right to use theย POURTIER name for five years. This branding bridge makes the transition smoother for users who already rely on POURTIER equipment and processes.
A WinโWin Structure for Global Customers
Both companies describe the deal as aย winโwinย step. โThis is a big step for both of our companies,โ saidย Jouni Heinonen, Chairman of SAMP. He noted that the structure helps each firm focus on its strengths while keeping the benefits of complementary ranges.
Thierry Collard, CEO ofย SETIC / Gauder & Co., called the move a โwonderful homecoming.โ He explained that it allows SETIC to focus on itsย core product linesย and deepen its leadership inย data, industrial Ethernet, communication, and automotive cable equipment. The reorganization also lets SETIC offerย POURTIER solutions for overhead, highโ, and veryโhighโvoltage cables. According to Collard, the outcome benefitsย SETIC, SAMP, their subsidiaries, and the wider wire and cable industry.
