SETIC POURTIER SAS and SAMP Srl have finalized a SETIC POURTIER SAMP agreement to clarify the commercial use of Pourtier rotating machine technology for medium- and low-voltage applications. This move improves transparency, simplifies market positioning, and enhances support for global customers.
Clear Brand Structure and Customer Focus
Under the agreement, both companies will independently develop and market rotating machines based on Pourtier technology. SETIC POURTIER will continue offering solutions under the POURTIER brand, while SAMP will operate under the SAMP brand.
As a result, each company will manage its own development, manufacturing, and commercial operations. This structure streamlines customer engagement and creates a clearer path for product selection and support.
Improved Transparency and Market Clarity
Previously, some Pourtier-designed machines were marketed exclusively through SAMP, while others remained under SETIC POURTIER. This mixed approach created confusion around product ownership, technology responsibility, and after-sales support.
The SETIC POURTIER SAMP agreement eliminates this uncertainty. Customers can now clearly identify which company provides specific equipment and services, improving the overall buying and support experience.
At the same time, both companies confirmed they will maintain continuity of support for existing installations, ensuring stability for current users of Pourtier-based systems.
Greater Flexibility for Cable Manufacturers
The agreement allows both companies to independently innovate and expand their product portfolios. Therefore, cable manufacturers gain more flexibility, choice, and access to advanced rotating machine solutions.
Overall, the SETIC POURTIER SAMP agreement strengthens collaboration while improving clarity, enabling both companies to better serve the global wire and cable industry.
