Wire Expo 2026 will feature keynote presentations focused on leadership, partnership, and emerging technologies in the steel and wire manufacturing industries.
John W. Mellowes, CEO of Charter Manufacturing, will present “Charter Steel: Built on Partnership – Navigating the Complexities of Today’s Steel Market.” During his session, he will explain how Charter’s partnership-driven culture helps the company adapt to a rapidly evolving steel market.
In addition, WAI will recognize Mellowes as the recipient of the 2026 WAI Champion Award for his leadership and Charter’s continued support of the Wire Association International (WAI) and its educational mission.
AI Keynote Highlights Digital Transformation
On Thursday, May 7, Dr. John Sviokla, Co-Founder of GAI Insights and Executive Fellow at Harvard Business School, will deliver a keynote titled “The Next Productivity Curve: Where AI Creates Value in Industrial Settings.”
He will explore how artificial intelligence (AI) and digital transformation are reshaping industrial operations. In particular, he will outline how organizations can use AI to drive productivity and create value.
New Conference Format Enhances Access
For the first time, WAI will host the conference program inside the WAI Theater on the exhibit floor. As a result, attendees can access educational sessions, exhibits, and live demonstrations in one central space.
Additionally, registrants receive free cross-over access to the co-located Electrical Wire Processing Technology Expo (EWPTE), expanding exposure to related technologies and solutions.
Exhibits Showcase Industry Innovation
Wire Expo 2026 will feature more than 150 exhibiting companies in Hall B of the Baird Center.
Exhibit hours are:
- May 6: 9:00 a.m. to 5:00 p.m.
- May 7: 9:00 a.m. to 3:00 p.m.
These exhibits provide attendees with direct access to the latest equipment, materials, and manufacturing solutions.
Education Program Focuses on Industry Trends
The educational program includes 20 sessions organized into two tracks:
- Day 1: Integrated Manufacturing Excellence – covers the full manufacturing lifecycle, from raw materials to finished wire and cable
- Day 2: Digital Transformation & Industry 4.0 – explores AI, automation, data analytics, smart factories, and connected systems
Together, these sessions provide both technical insights and forward-looking strategies.
Pre-Conference and Add-On Programs
WAI offers several optional programs designed to enhance the event experience:
Fundamentals of Wire Manufacturing Course (May 5): Covers key topics such as wire drawing, dies, lubrication, extrusion, testing, heat treatment, and problem solving.
Advanced Extrusion Workshop (May 6): Led by David Skinner of Joe Tools and Richard Chamberlain of Hawkins Consulting, this hands-on session focuses on extrusion processes and equipment.
Charter Steel Plant Tour (May 6): Provides a full view of steelmaking, from scrap processing to finished wire and bar products.
Networking and Special Events
Wire Expo 2026 also features several networking opportunities:
- Young Professionals Outing (May 5): Held at Milwaukee’s 3rd Street Market Hall, this event includes Topgolf swing suites and a wide range of food options.
- Welcome Reception (May 6): Takes place at the Baird Center Ballroom Terrace with live jazz.
- Resource Center Social Hour (May 6): Offers additional networking time on the exhibit floor.
Lodging and Registration Details
The Hyatt Regency Milwaukee serves as the official conference hotel and connects directly to the Baird Center. Additional hotel options are available through the event block.
For full details and booking, visit: https://wirenet.org/events/wire-expo-2026/
The Full Show Floor Access registration includes both conference sessions and exhibits. Advance rates are available through April 24, 2026.
To view the full schedule and register, visit: https://wirenet.org/events/wire-expo-2026/
Download the full press release here: https://wirenet.org/wp-content/uploads/2026/03/WE26_PR_March6.pdf
