Last October, the Prysmian Group presented the launch of the Group’s new business strategy, Connect to Lead. Now, the world’s largest cable business is furthering that mission with a rebranding—a manifesto—that reflects its vision and goals for the next five years.

A press release said that the initiative “aims at capitalizing on the company’s market position to seize the opportunities offered by the new market trends that are currently shaping the cable industry.” It will allow Prysmian “to transform the Group from a cable player into a cabling solution provider and to lead the energy transition and the digital transformation.”

Per the company, its new brand “represents the energy and technology that moves us towards a more sustainable way of living, in every corner of the planet.” Prysmian’s strong new logo captures the name, mission and legacy of the company, ensuring its recognition and amplifying its distinctive identity. The new logo, in fact, represents all the essential aspects and elements of Prysmian’s identity: the pathways, the shift, the gradient and the circularity.

The logo, primarily developed digitally, reflects the brand’s determination to embrace new strategies and a new corporate purpose. The symbol shape reveals a hidden ‘p,’ in addition to recalling the circular economy concept, while the blue-to-green gradient color reflects the Group’s commitment to the development of renewable energy. The iconic logo, interpreted with a contemporary and dynamic design, connects the concepts of tradition and evolution. The entire visual system and the new payoff “The Planet’s Pathways” embody the role that Prysmian aims to play in shaping a better future and in paving paths for an increasingly sustainable and digital future for our planet.

“Through this rebranding, we are aligning Prysmian’s image to the changes the Group is undergoing and to the rapid evolution of our industrial sector, an evolution we intend to lead,” said Maria Cristina Bifulco, chief investor relations, sustainability and communication officer, Prysmian. “The global challenges and opportunities we are facing require us to put our organization’s strength and expertise at the service of our customers, partners and all our stakeholders to drive new forms of energy and information to every corner of the Earth.

“Together, we can navigate the way forward. And that’s exactly what Prysmian wants to convey with its new payoff, The Planet’s Pathways. This is what inspires our future moves and what guides us in reaching our purpose.”

The Canada Border Services Agency (CBSA) announced that it is launching an investigation to determine whether certain wire rod from China, Egypt, and Vietnam are being sold at unfair prices in Canada.

A press release said that the investigation stems from a complaint filed with the CBSA by Ivaco Rolling Mills 2004 LP (Ivaco). It alleges that it has suffered from an increased volume of dumped imports from China, Egypt and Vietnam that has resulted in lost market share, lost sales, price undercutting, price depression, price suppression and a negative impact on employment, capacity utilization and financial performance.

The CBSA and the Canadian International Trade Tribunal (CITT) both play a role in the investigation. The CITT will begin a preliminary inquiry to determine whether the imports are harming Canadian producers and will issue a decision by May 7, 2024. The CBSA will also investigate whether the imports are being sold in Canada at unfair prices and will make a preliminary decision by June 6, 2024. The Canadian market for wire rod has been estimated to be approximately $194 million annually.

Tri Star Metals announced that it has completed the acquisition of Centric Alloys Corp. (Centric), a specialty metals bar and wire company.

A press release said that Centric is a North American distributor and mill sourcing partner for nickel-based alloys, nickel bearing alloys, cobalt alloys and specialty stainless steels (remelted grades) in drawn wire, wire rod, and bar product forms. At its website, Centric notes that it is the largest U.S. stocking distributor and supplier of wire basket spools in North America.

“The addition of these industry experts greatly improves our ability to understand the unique demands of the defense sector and we are thrilled to welcome Centric’s current account base to the Tri Star family,” said Jim Roach, executive vice president of Tri Star Metals.

Tri Star, which is a member of the Hagener Feinstahl group of companies, has a 350,000-sq-ft manufacturing and distribution campus in Freeport, Illinois, and a West Coast Distribution facility in Phoenix, Arizona. Since 2010, it has invested more than $40 million in its mill/distribution facilities.

After nearly 20 years of growth at Centric, I am pleased to become part of the Tri Star team,” said Centric Alloys founder and President Mike Walsh.

Accent Wire Tie recently acquired Coastal Wire Company, a U.S. company founded in 1978 that specializes in fully annealed baling wire at its plant in Georgetown, South Carolina.

A press release said that Coastal Wire is the only U.S. entity that currently manufactures all baling wire products, including black-annealed coil wire, black-annealed box wire, high-tensile galvanized wire, galvanized bale tie wire, black-annealed bale ties, galvanized bale ties and the company’s proprietary product KleenGreen bale ties. The acquisition took place last December.

Based in Tomball, Texas, Accent Wire Tie notes at its website that it has the largest U.S. baling wire manufacturing and distribution network in the industry. The company has seven mills, and 21 distribution centers. Through its Wire-Tie division, Accent’s core offerings include baling wire distribution, bale tie manufacturing, wire-tier equipment manufacturing, and wire-tier parts and repair services to waste management providers, material recovery facilities, packaging companies and commercial customers throughout the U.S., Canada and the U.K.

Of note, Accent Wire Tire—along with two sister companies, itself was acquired last August by funds managed by Apollo, a deal that had been predicted by Joanna Reiss, partner and co-head of impact at Apollo. “We believe Accent is a critical supplier to the recycling industry poised for continued growth and impact, and we see several opportunities to help grow and develop the company.”