Messe Düsseldorf expands its relationship with China’s SECRI via 2021 trade show

Messe Düsseldorf Shanghai (Messe) and its longstanding regional partner SECRI (Shanghai Electric Cable Research Institute Co., Ltd.) announced that they are expanding their cooperate efforts by working together to organize the 12th staging of WireShow – China International Wire & Cable Industry Exhibition (WireShow).

A press release said that the Messe will work with SECRI to stage the event Aug. 31-Sept. 2 at the Shanghai New International Expo Centre. The Messe has not previously been part of the event, but it does put on wire China, which SECRI supports. “With this addition, Messe Düsseldorf Shanghai and SECRI will offer trade fairs for the global wire and cable industry every year in Shanghai.”

In addition to the live exhibits at the fairgrounds, WireShow 2021 will feature interactive online showrooms for companies not able to travel to Shanghai. At the last staging of the WireShow in 2019, 419 Chinese and foreign exhibitors showcased their products on 25,000 sq m of exhibit space to 14,360 visitors from 41 countries.

For further information on visiting or exhibiting at WireShow 2021, contact Messe Düsseldorf North America; telephone 312-781-5180; info@mdna.com; www.wireshow.com and www.mdna.com.

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