Sweden’s Axjo Group is expanding the scope of its reel business market by opening a new production facility in Haltom City, Texas.

A press release said that the company plans to begin production at its new 160,586-sq-ft facility, located just outside Fort Worth, in January. The site will support the full U.S. product portfolio, mirroring operations at Axjo’s North Carolina plant. Production of spools and larger cable reels, starting at 30 in. and up, will open doors to new business opportunities across the North American market. The expansion into Texas further strengthens Axjo’s presence in North America and reinforces its role in the global supply chain. The facility will start with 30 employees.

“This is a natural next step for Axjo Group,” said Axjo Group Owner Jacob Nilsson. “We’re clearly seeing a shift in the U.S. market demand for our sustainable cable spools and reels that is growing rapidly. ... it’s only natural to be where our customers are, with local production and a strong presence.”

“Establishing a second U.S. site is a major milestone for us,” said Tim Schultz, CEO of Axjo America. “This expansion brings us closer to our customers in the Southwest and unlocks new opportunities to deliver locally produced, high-performance cable spools and reels with lower environmental impact. It’s a win for business, for the planet, but most of all, for our customers.”