Both Prysmian and Nexans presented a sustainability award in June to the Madem Reels Group in separate ceremonies that honored the Brazilian-based reel maker for its global efforts to improve the environment.

On June 16, 2025, at the Prysmian Group’s Global Suppliers Conference held in Milan, Italy, the world’s largest wire and cable maker, presented the Madem Reels Group with a “Sustainability” award that was accepted by Roger Santasusana, general manager for EuroMadem Spain.

On June 25, 2025, Madem Reels Group was recognized by the Nexans Group—among the world’s top five wire and cable manufacturers—at an event held in Paris, France, where it received the “CSR & Environment E3” award, which was presented to Global Sales Director Leandro Mazzoccato.

Both Prysmian and Nexans cited Madem Reels Group’s comprehensive efforts to improve environmental performance worldwide. Those include adherence to leading green certifications from the FSC (Forest Stewardship Council) and PEFC (Program for the Endorsement of Forest Certification), compliance with ISO 14000 environmental management standards, and the expansion of wood reel recycling programs.

Of note, Madem Reels recently achieved CO2 Neutral Certification, which it said was a first for a wood reel manufacturer. Madem also complies with ISO 14000 for environmental management systems (EMS) and uses FSC or PEFC-certified renewable pine wood in all its reels.

Mazzoccato said that special thanks go “to our 1,000 employees, working within our manufacturing plants, distribution warehouses, and recycling centers,” as they helped make these results possible. 

The Madem Reels Group also expanded its PEFC green certifications to include its Madem-Moorecraft USA operations in North Carolina and Texas, joining other certified sites in Brazil, Bahrain, and Spain. That ensures a chain of custody that tracks certified forest products from source to final customer.

The company, with manufacturing plants in Brazil, Colombia, Mexico, U.S., Spain and Bahrain, supplies more than 200 cable manufacturers in 45 countries.