To help U.S. exhibitors affected by COVID-19 related travel restrictions, the U.S. Commercial Service in Düsseldorf has launched a booth staffing program for upcoming trade fairs that includes wire Düsseldorf and Tube Düsseldorf.

A press release said that corporate travel policies, government restrictions and quarantine requirements have made participation at trade fairs increasingly complex. If U.S. exhibitors cannot staff their booth but want to keep their brand positioned internationally and not miss business opportunities, the U.S. Commercial Service will find, train and monitor professional representatives at trade fairs in Düsseldorf.

The office has a long history of hiring articulate, motivated professionals to assist companies, explain product details, and collect business contact information from current and future business partners at trade fairs. The U.S. Commercial Service staff will: find a qualified, professional representative (REP) to staff exhibit booths; meet individually (virtually or in-person) with the REP to ensure quality standards, train on proper business contact etiquette, discuss the exhibiting firm’s products and review trade fair schedule and administrative matters; visit the REP at least once during the trade fair; check-in with the REP at the beginning/end of each trade fair day; collect business cards from the REP on the last day of the show; and discuss any key interactions, flag contacts for follow-up, scan business cards and send to home office.

The cost for the service includes direct payment to the REP (approximately 200 euros per day + local transportation costs), and a commercial service fee (U.S. small company, $600; U.S. medium company: $1,400; and U.S. large company: $1,800). To determine company size, go to www.trade.gov/us-commercial-service-user-fees, and scroll to the bottom for an explanation. For more information on the program, go to https://tinyurl.com/y2htduxl.

The service is also being offered at the Messe Düsseldorf fairgrounds to Caravan Salon, MEDICA, COMPAMED and Valve World Expo.

For further details, contact either Ken Walsh, commercial officer, This email address is being protected from spambots. You need JavaScript enabled to view it., or Anette Salama, senior commercial specialist, This email address is being protected from spambots. You need JavaScript enabled to view it..